Ruman Baig
Experienced journalist and editor (9 years) with a strong portfolio of work across India and Dubai. Skilled in crafting impactful content for all formats, driving audience engagement for both print and digital publications.
About me
As a seasoned editor and writer with nine years of experience, I've been at the forefront of shaping the digital landscape for leading publications in Mumbai and Dubai. I've successfully launched and managed digital platforms, developed innovative social media campaigns, and led high-impact editorial projects, consistently delivering engaging content for both print and digital audiences.
Body of work over the years
Fashion Stories
A selection of my best fashion articles across multiple outlets.
Bhanu Athaiya: Sketched In Memory
Here’s Why Fashion And Its Political Integration is Now More Pivotal Than Ever
Whether It's Pro Or Anti Hijab, Patriarchal Policing Of Women's Right To Choose Continues
On 16 September 2022, a 22-year-old Iranian woman named Mahsa Amini died in Iran due to police brutality for her non-compliance with the country's hijab regulations. According to...
The Return Of 'Heroin Chic' Is Horrifying And Does A Great Disservice To The Body Positivity Movement
ELLE Exclusive: Costume Designer Marylin Fitoussi Decodes The Wildly Polarising Fashion Of Emily In Paris Season 3
Is Shock Value The Only Way To Stand Out At Fashion Weeks?
Bottega Veneta welcomes Louise Trotter as new Creative Director
This appointment marks a significant milestone for Bottega Veneta, ushering in a new era of creativity and innovation. Trotter’s appointment follows the departure of Matthieu Blazy, who successfully revitalized the brand during his three-year tenure.
Louise Tr...
Chanel names Matthieu Blazy as its new Creative Director
Matthieu Blazy, a name synonymous with the recent renaissance of Bottega Veneta, brings a wealth of experience and a fresh perspective to Chanel. His appointment follows the departure of Virginie Viard, who held the position for five...
Dubai Fashion Week will be the season opener in February 2025
DFW has consistently proven itself to be more than just a platform for showcasing fashion. It actively cultivates the careers of talented designers, providing them wi...
Christian Dior: Designer of Dreams Exhibition arrives in Riyadh
Curated by Florence Müller and brought to life through the masterful scenography of Nathalie Crinière, the exhibition offers visitors an u...
Loro Piana celebrates a century of excellence with a new book
This milestone publication, available fro...
1001 Seasons of ELIE SAAB: Celine Dion, Jennifer Lopez & more
The event was graced by a star-studded guest list, including high-profile celebrities, industry leaders, and fashion icons. From Hollywood A-lis...
Mytheresa acquires Yoox Net-a-Porter: A luxury power shift
Under the terms of the agreement, Richemont will sell YNAP to Mytheresa in exchange for a 33% stake in the latter. YNAP will bring to the table a cash position of €555 million and no financial debt. Richemont will also have...
Michael Rider replaces Hedi Slimane at Celiné
Rider’s journey to Celine is a testament to his talent and dedication. After graduating from Brown University, he be...
Hedi Slimane’s exits Céline: A look back at his impact
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Saudi designer Shahd AlShehail on scaling while being authentic
My day always starts early, usually around 5.30 or 6am. Those first 30 minutes are sacred family time for me, I spend this time with my family and my two kids. Despite the temptation to check work emails or engage in social media, I consciously resist, focusing on being fully present and setting a positive tone for the day ahead...
Sarah Burton is the new Creative Director of Givenchy
In a move that has sent ripples through the fashion world, Givenchy has announced the appointment of Sarah Burton as its new creative director. Sarah, an acclaimed name in the industry known for her tenure at Alexander McQueen, brings a wealth of experience and a distinct creative vision to the iconic French house.
Sarah’s journey to Givenchy is marked by a deep-rooted connection with her late mentor (Did you know Alexande...
Haider Ackermann takes the reigns at Tom Ford
Tom Ford, the founder and former Creative Director of the eponymous label, echoed this sentiment. “I have long been a great fan of Haider’s work,” he stated. “He is an incredible colorist, his tailoring is sharp, and above al...
H&M X Anamika Khanna: Indian craftsmanship meets global style
Anamika Khanna is a Kolkata-based designer, who renowned for her avant-garde yet contemporary aesthetic. The visionary designer has redefined many a traditional Indian silhouettes and brought a fresh p...
Armani at 90: A look back at the fashion legend's defining moments
His career, spanning over six decades, is a testament to his unwavering dedication to the craft and his profound impact on the fashion world.
While the iconic designer chose to spend his birthday working on his next collection, the fashion industry is abuzz with celebrating his most defining moments. Let’s take a walk down memory lane and revisit some of Armani’s indelible contribution...
Schiaparelli to Rahul Mishra: Best of Haute Couture Fall 2024
From the theatrical romance of craftsmanship by Schiaparelli to the detailed opulence of Rahul Mishra, each designer brought their unique vision to the runway, pushing the boundaries of fashion and craftsmanship.
Chanel’s Fall-Winter 2024/25 collection unfolded in the opulent setting of the Palais Garnier, a fitting tribu...
Diversity & inclusivity in fashion: Industry insiders weigh in
Over the past decade, the fashion industry, including in the UAE, has grown more appreciative of diversity in body shapes, sizes, ethnicities, genders,and abilities. Designers are at the forefront of this shift, using their collections to challenge traditional bea...
Bella Hadid at Cannes: A Masterclass in Archival Fashion
But at Cannes Film Festival 2024, she transcended mere fashion moments and delivered a masterclass in archival fashion. Hadid isn’t afraid to delve into fashion’s rich history, and at Cannes, she showcased her expertise in wearing exquisite vintage pieces.Her sartorial journey began with a nod to the present. Stepping out for the first time, Hadid stunned in a recent Yves Saint Laurent naked dress from their Spring...
Cover Stories
Published cover interviews from various publications
#ELLEDigitalCoverStar: Girl With A Game Plan
Cover Story: The Rising Star, Sanya Malhotra | Femina.in
Femina's content is created, fact-checked, and reviewed by qualified writers, editors, clinicians, and oth...
RADHIKA APTE
ELLE Cover Star: Alia Bhatt: The Ace Of Spades
Beauty Stories
A selection of my best beauty articles across multiple outlets.
A Beach Vacation Can Be Daunting For Those With Body Image Issues. Here's How You Can Be More Confident
Since I was a kid, summer hasn't been a season I have looked forward to. Despite the alluring promise of school holidays and the adventures that come along with them. Mainly because...
The Dubai doctor behind the transformation of Lindsay Lohan
Best spa treatments to indulge in? L'Occitane expert weighs in
The most popular treatment is the relaxing and deep tissue massage.With the fast-paced lifestyle many lead in the UAE, these treatments offer physical and emotional relief from stre...
3 industry experts on the only skincare advice you need to follow
For the Skin Issue, we speak to three industry experts about the procedures and practices that will stand against the test of time and here’s the final verdict.Minimising the number of products you use and focusing on quality over quantity allows skin to not feel...
Guerlain X Pucci: A vibrant beauty collaboration
This collaboration, a celebration of bold color and unparalleled artistry, brings together the expertise of Pucci’s Artistic Director, Camille Miceli, and Guerlain’s Creative Makeup Director, Violette.
At the heart of this collection is Pucci’s iconic Marmo motif, a mesmerizing pattern inspired by the sun-drenched Mediterranean Sea....
This Ayurveda-led Indian skincare brand is now making a mark in the Middle East – Emirates Woman
I start with a cup of lemon and honey tea. I make notes the previous night on whatever is on my mind and go through those including anything that requires action while having my morning tea. Then I wash my face first with warm water and an Ubtan (powdered scrubs that are regarded as one of the most efficacious Ayurvedic recipes)...
Charlotte Tilbury on latest launch, personal beauty icon and more
As someone who owns about 20 eyeshadow palettes, I’ve found myself repeatedly reaching for my Charlotte Tilbury palette (I’ll gate keep the name for now). Unlike any other, this palette is used and abused until the...
Marc Chaya of Maison Francis Kurkdjian on how important skin is to fragrance – Emirates Woman
Well, I’m a happy dog owner. I have a Frenchie, and the first 30 minutes of my morning is taking my Frenchie, Cherry, out for a walk. The first 30 minutes is my ‘me time’, having my coffee, going through the news, scheduling my day, and finishing up by feeding my dog.So previously, I was a partner with Ernst & Young and I was dealing with multiple fields: business, fi...
Feature Stories
Top feature articles from various publications.
Director General of Sharjah Museums on shaping the landscape
My journey in the cultural and museum sectors has been both rewarding and transformative. I began my career with the Sharjah
Museums Authority in 2008 as a Curator at the Sharjah Museum of Islamic Civilization, where I managed collections, organised exhibitions, and fostered national and international collabor...
Sonam Kapoor on career, motherhood and reinventing herself
Dressed in an elegant Carolina Herrera floral outfit, the actor was seen making her way through the room with ease — greeting everyone present with an innate warmth, a curious ear...
HH Sheikha Mozah Bint Marwan Al Maktoum turns author
With the release of her debut children’s book, ‘When She Took To The Sky,’ Sheikha Mozah is not only rewriting the rules of ambition, but she is also changing the narratives that shape young minds.Through an exclusive interview, we delve into her remarkable journey from breaking gender barriers in aviation to insp...
Alberto Caliri on crafting the artistic tapestry of Missoni Home
His distinguished curricular studies and research in arts, textiles, and colours have cultivated a unique perspective that has seamlessly evolved with Missoni since 1998.Transitioning to the position of Missoni Home Collection Creative Director in March 2022, Caliri’s journey reflects a deliberate fusion...
Meet Ayesha Al Mansoori, the first Emirati falconer to dominate this native sport – Emirates Woman
I start my day with prayer, then I go directly to the falconry room to check on them. After that, I prepare breakfast and take my daughter Osha to school.My father, Matar Al Mansouri, is my inspiration and he is the one who inspired me to pursue this sport, it is inevitably in our blood.
There are many challenges, but the joy...
How I got my job as…Managing Director at The Outnet – Emirates Woman
This week we chat with Emma Mortimer, Managing Director, The Outnet. Emma’s professional journey commenced within the realms of media,...
Simone Ashley On South Asian Representation, Breaking Barriers With Bridgerton And How She Actually Likes Her Tea
Amira Sajwani on carving her own niche with PRYPCO
PRYPCO was born from the vision of making real estate accessible to everyone by breaking down traditional barriers. Through technology, we created a platform that simplifies the process and enables “Real Estate Freedom.” PRYPCO Blocks, our fractional ow...
Meta insider Joana Jamil on navigating Instagram the right way
Sheikha Al Mheiri on her career milestones and vision for the future
The creation and growth of MAD Hospitality stands out as a defining milestone. It’s more than just a business – it’s a living embodiment of my passion, creativity, and commitment to community. Every day, I’m driven by the purpose it brings, and I’m grateful for the journey it has allowed me to take.MAD Hospitality taught me that creativity thrives in the space...
Future Bedouin on blending heritage with modern technology
With a blend of cutting-edge technology and deep appreciation for tradition, Future Bedouin’s art transcends boundaries, inviting viewers on a journey through time and culture.Join us as we delve into the creative process and vision behind this innovative artist’s work.
I simply handle emails and any pending tasks before my da...
Khadija Al Bastaki on the success of DFW and how d3 plays a major catalyst in it – Emirates Woman
It has further bolstered Dubai’s reputation as the epicenter of fashion in the Middle East and the global gateway to the region, bringing clarity to designers and industry stakeholders.As a tireless advocate for the creative and fashion industry, Khadija continues to leave an indelible mark on Dubai’s cultural and commercial landscape. T...
Lifestyle Stories
A selection of my best lifestyle articles across multiple outlets.
Hottest wellness hubs in Dubai that double up as social clubs
How to make a vision board that actually works
The first step to creating an effective board is to get clear on your goals. What do you want to achieve in your life? What are your dreams and...
Saudi Arabia: A cinematic oasis the world is finally tapping into
From the ancient city of AlUla to the modern metropolis of Riyadh, Saudi Arabia boasts a diverse range of locations that can cater to any filmmaker’s vision.
AlUla: A Timeless Heritage
AlUla, with its stunning rock formations and historical sites, is a dream for film...
Zuma officially opens its doors in Riyadh, Saudi Arabia
Everything to know about Zuma Riyadh
Zuma Riyadh...
Bar des Prés by Cyril Lignac is the new hotspot in DIFC
The restaurant seamlessly blends French elegance with Japanese culinary influences, creating a unique and unforgettable dining experience. The design, inspired by the enchanting streets of Paris, featu...
Chef Izu Ani on his vision and execution behind Shanghai Me
Chef Izu Ani discusses the inspiration and vision behind Shanghai Me and the details he made sure to consider in order to create the ultimate fine dining experience.
chef Yukitaka Kitade and chef Izu
My journey into the culinary world began in Lon...
The best matchas in the UAE? We've narrowed it down
Forget the jitters and afternoon crashes associated with coffee, the Japanese wonder offers a calm focus fueled by L-theanine, an amino acid known for its relaxing properties. Basically, it’s like sipping serenity in a cup.
Looking for the perfect spot to everyone’s favourite beverage in Dubai + Abu Dhabi? We’re about...
Winter is (almost) here: 6 ramen joints to hit in Dubai
Kinoya offers a unique dining experience inspired by the fusion of two Japanese culinary traditions: ramen and izakaya. Renowned as one of the city’s top destinations for indulging in hearty bowls of ramen, this establishment in The Greens Souk started as a supper club and has now expanded into a permanent restaurant. You can choose to sit at the lively teppanyaki bar, unwind on the inviting terrace, or cosy up in an intimate dining room...
How much money are concerts bringing to the UAE economy?
The economic implications of musical tourism in the UAE are staggering. High-profile concerts like those by Coldplay, the Ba...
Dubai's Golden Visa requirements relaxed for property investors
The noteworthy change involves the elimination of the previous Dhs1 million down-payment requirement, a move set to redefine the landscape for those seeking this long-term residency privilege.Under the new regulations, prospective Golden Visa recipients are now required to invest in properties with a minimum value of Dhs2 million. This significant adjustment libera...
GCC nations set to unveil unified tourist visa by 2024-25 – Emirates Woman
The decision to launch this unified visa was unanimously agreed upon during the seventh meeting of GCC tourism ministers, which took place in Oman earlier this month. While the specifics and legislation for this initiative are yet t...
Executive Chef at Mott 32 on bringing a contemporary approach to Chinese fine dining – Emirates Woman
The first thing I do every morning is cook breakfast for my daughter so I can spend quality time with her before the busy day ahead. I like to try different recipes and make a variety of dishes (she is a massive foodie). I then check guests’ feedback based on their experience from the night before and share their com...
Travel Stories
Published travel articles across multiple magazines.
LUX* South Ari Atoll in Maldives Is A Solar Powered Paradise For Eco-Conscious Travellers
6 wellness retreats to kick-start 2025 on a healthy note
In the pursuit of holistic rejuvenation, discerning travellersseek havens that transcend the ordinary – destinations where the union of mind, body, and soul is not just a concept but a profound reality. Let’s explore a curated collection of wellness retreats, each an epitome of serenity and tailored experiences.
Nestled on the pristine shores of the Maldives, Waldorf Astoria Maldives Ithaafushi s...
5 reasons why you need to stay at this urban oasis in Bangkok
Accommodation That Redefines “Room with a View”
Forget cramp...
5 must-try dining spots to visit if you're in Bangkok
Banyan Tree AlUla: A sanctuary of wellness and adventure
The all-vill...
4 short flight destinations to book from Dubai for the last of summer
Haven’t used up all of your PTO’s and are looking to plan a short trip for the rest of summer? Let us help you decide where to go for the perfect getaway. But with limited time, maximizing relaxation and experiences is key. So, ditch the long-haul flights and explore the wonders within a short flight from the UAE.
Craving an Omani escape this summer? Look no further than Six Senses Zighy Bay. Nestled between dramatic mountains and a...
Travelling to Sri Lanka? EW's guide to the tropical paradise
On the precipice of thirty, a decade of group vacations and family getaways began to feel like a well-worn comfort blanket. It was time to shed the cocoon and spread my wings, or at least my passport. Sri Lanka, with its promise of ancient ruins, lush landscapes, and a laid-back vibe, seemed the perfect antidote to the impending existential crisis.
Ahu Bay, a Reverie resort nestled on Sri Lanka’s southern coast, is more than just a hotel...
5 reason why this luxe Relais & Châteaux property should be on your travel list – Emirates Woman
Designed by Sidhart Singh and his wife Rashmi, this architectural marvel pays homage to the local villages, seamlessly blending into its surroundings with rounded edges, open fireplaces, and the warm hues of sandstone.
As Avijit Singh, the next-gen successor of Mihir Garh, articulates, “Mihir Garh acts as an...
Contact Me
My inbox is always open, you can contact me by emailing at rumanbaig94@gmail.com