I’m a Dubai-based fashion, beauty, lifestyle and luxury journalist and editor with 10 years of experience in digital media. My editorial career has included roles such as Digital Editor at ELLE India and Emirates Woman, and over the years, I’ve written and edited stories spanning fashion, beauty, travel, hospitality, culture and everything in between.
My work has been published in titles including Vogue Arabia, Vogue India, GQ Middle East, Architectural Digest Middle East, Emirates Woman and MILLE World. Alongside my editorial work, I currently work as a Dubai correspondent for 3oud, covering the city’s fashion, lifestyle and cultural landscape through social media. I have also worked across social media and digital content for luxury and lifestyle platforms including Villa 88 and MADAME Arabia.
Launched as an original video IP during my time as Digital Editor at Emirates Woman, this Emirati Women’s Day 2024 special brought together four inspiring Emirati women who are pioneers in their respective fields. Created to mark the occasion, the series spotlighted their achievements, personal journeys and contributions, celebrating the voices shaping the UAE today.
60 Seconds With…
Launched as an original celebrity interview IP during my time as Digital Editor at Emirates Woman, 60 Seconds With…was a fast-paced video series created to capture candid conversations with some of the biggest names across entertainment, fashion and culture. Filmed around key events, launches and exclusive appearances, the format featured a range of high-profile personalities, with Bollywood actor Sonam Kapoor’s interview at the launch of Jamavar Dubai serving as one example. The series was designed as a quick, engaging way to bring celebrity access and personality-led content to Emirates Woman’s digital audience.
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