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Ruman Baig

Experienced journalist and editor (9 years) with a strong portfolio of work across India and Dubai. Skilled in crafting impactful content for all formats, driving audience engagement for both print and digital publications.

About me

As a freelance editor and writer, I offer expertise across fashion, beauty, lifestyle, travel, and luxury, crafting compelling narratives in all formats and genres. I'm adept at translating complex ideas into engaging content, whether it's quick listicle or a long-form feature article. My freelance work allows me to collaborate on a variety of projects, and I'm always eager to explore new opportunities.

My background includes nine years of experience shaping both print and digital landscape for leading publications in Mumbai and Dubai. This experience encompasses successfully launching and managing digital platforms, creative IP's, developing innovative social media campaigns, and leading high-impact editorial projects, consistently delivering engaging content for both print and digital audiences.

Body of work over the years

Latest Freelance Work

Published across Vogue Arabia, Vogue India and Villa 88

Vogue Arabia •

Bridging Cultures: Fashion Trust Arabia and Lakmé Fashion Week Celebrate Global Design Talent

In October 2024, at the esteemed Fashion Trust Arabia (FTA) Awards, Indian heiress, Isha Ambani Piramal (Executive Director at Reliance Retail Ventures Limited), alongside Her Excellency Sheikha Al-Mayassa bint Hamad bin Khalifa Al Thani and Tania Fares, announced India as the Guest Country for Fashion Trust Arabia 2025. The formation of this partnership in Marrakech indicated the beginning of a cross-cultural creative exchange that will be beneficial for designers from the Middle East and North...
Vogue Arabia •

What is Face Taping? TikTok's DIY Facelift Promises to be the Real Deal

Face taping, the newest TikTok-led beauty trend, has convinced many of its age-defying miracles. But does this needle-free facelift hold any merit, or is it just another hyped-up fad that will be lost in the next cycle of trending hashtags? Let's delve deeper into the subject, with experts from the field weighing in on its limitations, benefits, and potential risks.Face taping involves applying adhesive strips to wrinkle-prone areas of the face to temporarily smooth the skin. "Face taping provid...
MILLE WORLD •

13 Going On 30 And Broke: How Magazines Sold Us a Dream (and Left Us Disappointed)

High heels, high hopes, hard realities. The year was 2008, when Jennifer Garner’s character, Jenna Rink, in 13 Going on 30 subconsciously gave me the roadmap to my own glow-up. Her character transforms from an awkward teen into a thriving 30-year-old magazine editor with a corner office, a designer wardrobe, and a dreamboat boyfriend—what’s not to aspire to in this life? As a hairy teenager with bushy eyebrows and questionable crushes, I had already envisioned my luxury apartment, an office roma...
MILLE WORLD •

Ramadan Is More Than a Marketing Moment — It’s Time for Brands to Act Like It

I moved to Dubai two-years-ago, in 2023, right before Ramadan, expecting a religiously enriching experience rooted in cultural history. Growing up in India, where Indian Muslims make up 14.2% of the population, Ramadan looked fundamentally different. It was more communal than commercial, more modest than extravagant. It revolved around home-cooked iftars shared with family and friends, late-night prayers at the local mosque, and the simple joy of spotting the moon that would herald Eid-ul-Fitr....
Vogue Arabia •

Cow Print Craze: Can We Break Free From the Micro Trend Treadmill?

Cow print is the latest addition to the ever-spinning carousel of micro trends in fashion. For those who are chronically online, it is hard to miss the black and white (or brown and white) abstract motif slathered on every accessory and clothing item you see.Animal prints have a way of resurging every few seasons, but what is making this particular cattle-inspired print appealing for the fashion enthusiasts? Think of it as the cousin who studied abroad and came back with a polished accent—unlike...
Vogue Arabia •

Loud Luxury: The White Lotus Redefines Resort Wear Beyond Quiet Chic

"The easiest way to incorporate anything vintage-inspired is to opt for something with a bold, large print. Usually, vintage silhouettes tend to be quite simple—like our one-shouldered Roy Dress, which evokes the Halston era, or the Mini Supremes Swing, which feels very ‘60s Capri—meaning you can go oversized with the pattern in funky colour combinations. When wearing something like that, it’s best to keep your accessories relatively minimal and let the clothes do the talking,” advises Martin. A...
Vogue Arabia •

Red Carpet Retro Chic: A Deep Dive into the Stories Behind This Season's Most Iconic Archival Looks

Mikey Madison opted for vintage Armani from the autumn/winter 1992 collection, setting the stage for her season-long appreciation of fashion history that would culminate in her Oscar night triumph.Keke Palmer channelled a Golden Age film star in a vintage strapless velvet Chanel gown from the autumn/winter 1985 collection, featuring gold embellishments along the neckline. Possibly the most interesting vintage moment of the season came from Cynthia Erivo, who worked with stylist Jason Bolden to s...
Vogue Arabia •

All the Times A-List Celebrities Chose Arab Designers This Awards Season

The 97th Academy Awards and subsequent Vanity Fair Oscar Party saw a constellation of stars adorned in creations from the Middle East's most celebrated ateliers. Meg Ryan embraced dramatic elegance in a custom Ashi Studio Couture gown in sumptuous ruby-red velvet, while Kylie Jenner made headlines in a custom corset gown by the same Saudi Arabian designer, Mohammed Ashi. Jenner's semi-sheer sculpted gown in delicate black French chantilly lace represented 90 hours of meticulous craftsmanship, bl...
Vogue Arabia •

Ramadan Style Guide: 10 GCC Women Whose Modest Looks We Love

With Ramadan 2025 almost upon us, the search for modest-yet-elegant ensembles has officially become a priority. As your social calendars are about to be packed with suhoor and iftar events, now is the ideal time to curate looks that abide by the sanctity of the Holy Month. The aim is to align modernity with modesty—all while assembling outfits that go beyond your regular abayas and kaftans. Layering, styling, and conceptualising your Ramadan looks may seem a tad overwhelming—to make the process...
Vogue Arabia •

Love on the Run: Are Running Clubs the New Dating Apps in Dubai?

As dating app fatigue sets in, Dubai's fitness community is witnessing a fascinating trend. Singles are trading their dating profiles for running shoes, finding that love might be easier to catch on the track than in the digital realm."Looking for a long-term relationship, open to short," the comical dating app intention that perfectly captures the dilemma of modern romance. In a city like Dubai, where everything is gold-plated on the surface, dating has evolved into an exhausting game of calcul...
Vogue India •

Exclusive: At Anuv Jain and Hridi Narang's wedding a surprise piano version of ‘Jo Tum Mere Ho’ played

For Anuv Jain and Hridi Narang, it all began with an Instagram request in 2017—surprisingly, one that wasn't ignored. “I never accept requests from strangers,” says Hridi Narang, founder of Guru Om Candles & Decor, who made an exception for singer-songwriter Anuv Jain. How millennial, for a singer whose music traces the modern-day complexities of dating. This digital connection, sparked by Jain's song ‘Baarishein’, was a slow burn, taking five years to transform. Their platonic friendship evolve...
Vogue Arabia •

How Indian Beauty Rituals Went Global (and Got Cool Again)

For those raised in an Indian household, turmeric-infused milk (haldi doodh) was the quintessential remedy. Your mother wielded it against the common cold you unknowingly picked up from the playground. Despite the resistance and a failed attempt at an eye-roll, you gulped it down every single time. Now, you watch people of diverse nationalities in amusement—standing ahead in a queue at your favorite coffee shop, ordering the same golden latte (while simultaneously touting its anti-inflammatory p...
Vogue Arabia •

Unplug & Unwind: Dubai's Daytime Coffee and Matcha Raves Offer a Sober Escape

What happens when the city’s most creative minds decide to change the way they socialise? Lately, Dubai’s movers and shakers have swapped their late-night revelry for a different kind of buzz—daytime coffee and matcha raves. These sober soirées are redefining what it means to party in the city, offering a fresh take on socialising that prioritises wellness, connection, and clarity.The millennial and Gen Z-approved alcohol-free movement in Dubai was kickstarted by Fred's Coffee Party, an exclusiv...
Vogue Arabia •

Everything You Need to Know About Hair Glossing

In the ever-changing world of beauty, glossy hair has become a sign of health, radiance, and effortless glamour. From Zendaya's shining curls to Hailey Bieber's smooth, mirror-like strands, glossy hair is the common denominator. It promises to improve the sheen, smoothness, and overall health of your hair. But what precisely is hair glossing, and how does one do it? Let's get into it.Hair glossing is a semi-permanent treatment designed to enhance your hair’s natural shine, smoothness, and colour...

Fashion Stories

A selection of my best fashion articles across multiple outlets.

Elle India •

Masaba Gupta: The Wearer Of Many Hats

While writing this article about Masaba Gupta, I first turned to ELLE India's archive about the multi-hyphenate star—one click on the website led me to a treasure trove of her work over the years. Until a few years ago, she could still be defined as the game-changing print designer who entered the scene over a decade ago through Lakmé Fashion Week's launchpad of fresh talent. But today, Masaba's journey and success across different industries paint a completely different story. The thing about M...
Elle India •

Bhanu Athaiya: Sketched In Memory

On a cold January evening in Delhi, the organisers of the ‘Legacy of Bhanu Athaiya’ exhibit seem to have severely underestimated the popularity of the Academy Award-winning costume designer. I entered the venue on time to find the space teeming with the who’s who of the art and fashion world. With no empty chair in sight, I parked myself on the floor cross-legged just as the panel discussion began. What followed in the next hour was a treasure trove of untold information shared by three women cl...
Elle India •

Here’s Why Fashion And Its Political Integration is Now More Pivotal Than Ever

Fashion and politics exist in parallels, and every now and then, it intersects. As far as one can think, fashion has played a determining part in history when it comes to making a political impact. Take the most recent incident into account. Supermodel Bella Hadid was seen protesting on the streets of New York for the freedom of her people in Palestine. She marched for the rights of Palestinians wearing their traditional garb – keffiyeh (scarf). Hadid draped their symbol of solidarity and resist...
Elle India •

Whether It's Pro Or Anti Hijab, Patriarchal Policing Of Women's Right To Choose Continues

Regardless of a country’s stand on religion and secularism — in both scenarios, why is a woman’s choice of the garment always politicised? The opinion that a piece of clothing is oppressive or not should be with the women wearing it. Not the men in her life, not her community and definitely not the government in power.
On 16 September 2022, a 22-year-old Iranian woman named Mahsa Amini died in Iran due to police brutality for her non-compliance with the country's hijab regulations. According to...
Elle India •

The Return Of 'Heroin Chic' Is Horrifying And Does A Great Disservice To The Body Positivity Movement

While watching the new season of The Kardashians, if you play a drinking game based on how many times the sisters say, "you're so skinny"  to each other, you'll probably be super drunk within the first 20 minutes. Just when we thought we have moved passed the ghost of supermodel Kate Moss' infamous statement (and its repercussions) from 2009, "Nothing tastes as good as skinny feels," it has slowly crept its way from Tumblr to TikTok. As a result, all the work women did in dismantling beauty stan...
Elle India •

ELLE Exclusive: Costume Designer Marylin Fitoussi Decodes The Wildly Polarising Fashion Of Emily In Paris Season 3

Emily In Paris is back in our lives, providing enough fashion and pop culture fodder to yet again end the year on an undecided note about our feelings for the show. Props to Sex And The City's famed creator, Darren Star, for captaining one of the most divisive shows of our time. There's a fandom, there's a section that cringe-watches it, there is also the pack of fashion watchdogs and lastly, we have the intellectuals who only view it to later write op-eds. The point is, everyone watches it and...
Elle India •

Is Shock Value The Only Way To Stand Out At Fashion Weeks?

"Elsa always promised surprise in her work, and over the years, people have learned to come to Schiaparelli at fashion weeks in a spirit of wonder; you don’t know what you’re going to encounter here, but you know that the story will be different each time," explained Daniel Roseberry, ahead of Schiaparelli's opening presentation at Paris Couture Fashion Week Spring/Summer 2023. Little did we know, 'surprise' would be a humble understatement to describe the show. Inspired by Italian Poet Dante Al...
Emirates Woman •

Bottega Veneta welcomes Louise Trotter as new Creative Director

Kering and Bottega Veneta have announced the appointment of Louise Trotter as the new Creative Director for the luxury fashion house. Trotter, renowned for her work at Carven, will officially join Bottega Veneta at the end of January 2025.
This appointment marks a significant milestone for Bottega Veneta, ushering in a new era of creativity and innovation. Trotter’s appointment follows the departure of Matthieu Blazy, who successfully revitalized the brand during his three-year tenure.
Louise Tr...
Emirates Woman •

Chanel names Matthieu Blazy as its new Creative Director

In a move that has sent ripples through the fashion industry, Chanel has officially announced the appointment of Matthieu Blazy as its new Artistic Director of Fashion. This highly anticipated decision marks a significant turning point for the storied French house.
Matthieu Blazy, a name synonymous with the recent renaissance of Bottega Veneta, brings a wealth of experience and a fresh perspective to Chanel. His appointment follows the departure of Virginie Viard, who held the position for five...
Emirates Woman •

Dubai Fashion Week will be the season opener in February 2025

Dubai Fashion Week (DFW) will be returning to Dubai Design District (d3) from February 1st to 6th, 2025. This highly anticipated event will not only kick off the global fashion calendar for the Autumn/Winter 2025/26 season but also introduce a brand new Buyers Programme to connect designers with influential figures in the industry.
DFW has consistently proven itself to be more than just a platform for showcasing fashion. It actively cultivates the careers of talented designers, providing them wi...
Emirates Woman •

Christian Dior: Designer of Dreams Exhibition arrives in Riyadh

The Saudi National Museum in Riyadh is set to host one of the most significant fashion retrospectives of the year, the Christian Dior: Designer of Dreams exhibition. Opening on November 21, 2024, and running through April 2, 2025, this landmark event is a part of Riyadh Season 2024 and celebrates over 75 years of the visionary creativity of the House of Dior.
Curated by Florence Müller and brought to life through the masterful scenography of Nathalie Crinière, the exhibition offers visitors an u...
Emirates Woman •

Loro Piana celebrates a century of excellence with a new book

Loro Piana, synonymous with Italian excellence and understated elegance, celebrates its centenary with the launch of Master of Fibres, a stunning new book written by renowned historian and journalist Nicholas Foulkes and published by luxury publisher Assouline. The book chronicles the extraordinary journey of the Loro Piana family, tracing six generations of visionary entrepreneurship, passion for craftsmanship, and a relentless pursuit of perfection.


This milestone publication, available fro...
Emirates Woman •

1001 Seasons of ELIE SAAB: Celine Dion, Jennifer Lopez & more

Last night, the highly anticipated “The 1001 Seasons of ELIE SAAB” event captivated audiences worldwide, merging fashion and unforgettable performances into an extraordinary evening. Hosted by His Excellency Turki Bin Abdul Mohsen Al-Alshaikh and Mr. Elie Saab, the event was a celebration of the brand’s 45th anniversary and a highlight of Riyadh Season.
The event was graced by a star-studded guest list, including high-profile celebrities, industry leaders, and fashion icons. From Hollywood A-lis...
Emirates Woman •

Mytheresa acquires Yoox Net-a-Porter: A luxury power shift

In a significant move that solidifies its position in the luxury e-commerce market, Mytheresa has announced the acquisition of Yoox Net-a-Porter (YNAP) from Swiss conglomerate Richemont. The deal, valued at €3 billion, aims to create a dominant digital luxury group worldwide.
Under the terms of the agreement, Richemont will sell YNAP to Mytheresa in exchange for a 33% stake in the latter. YNAP will bring to the table a cash position of €555 million and no financial debt. Richemont will also have...
Emirates Woman •

Michael Rider replaces Hedi Slimane at Celiné

The fashion world was taken aback when news broke of Hedi Slimane’s departure from Celine after a seven-year reign. But the shock quickly turned to anticipation as the luxury brand announced its new creative director: Michael Rider. This appointment marks a significant shift for Celine, returning to a more understated elegance that echoes the brand’s golden era under Phoebe Philo.
Rider’s journey to Celine is a testament to his talent and dedication. After graduating from Brown University, he be...
Emirates Woman •

Saudi designer Shahd AlShehail on scaling while being authentic

Shahd AlShehail, founder of Abadia, talks to Emirates Woman about the responsibility of building an ethical luxury brand and representing Saudi Arabia on a global stage.
My day always starts early, usually around 5.30 or 6am. Those first 30 minutes are sacred family time for me, I spend this time with my family and my two kids. Despite the temptation to check work emails or engage in social media, I consciously resist, focusing on being fully present and setting a positive tone for the day ahead...
Emirates Woman •

Sarah Burton is the new Creative Director of Givenchy

A new era for the ionic French Maison, led by the visionary Sarah Burton.
In a move that has sent ripples through the fashion world, Givenchy has announced the appointment of Sarah Burton as its new creative director. Sarah, an acclaimed name in the industry known for her tenure at Alexander McQueen, brings a wealth of experience and a distinct creative vision to the iconic French house.
Sarah’s journey to Givenchy is marked by a deep-rooted connection with her late mentor (Did you know Alexande...
Emirates Woman •

Haider Ackermann takes the reigns at Tom Ford

Ackermann, whose work has been lauded for its blend of masculine and feminine elements, expressed his admiration for Tom Ford’s legacy. “It is with tremendous pride that I will seek to honor the legacy of Tom Ford,” he said. “I am much looking forward to what lies ahead.”

Tom Ford, the founder and former Creative Director of the eponymous label, echoed this sentiment. “I have long been a great fan of Haider’s work,” he stated. “He is an incredible colorist, his tailoring is sharp, and above al...
Emirates Woman •

H&M X Anamika Khanna: Indian craftsmanship meets global style

This year, the fashion world is abuzz with anticipation as H&M unveils a groundbreaking collaboration with the multifaceted Indian designer. The partnership marks a pivotal moment in the intersection of high street fashion and luxury design, promising to bring Indian artistry to a global audience.
Anamika Khanna is a Kolkata-based designer, who renowned for her avant-garde yet contemporary aesthetic. The visionary designer has redefined many a traditional Indian silhouettes and brought a fresh p...
Emirates Woman •

Armani at 90: A look back at the fashion legend's defining moments

Giorgio Armani, the name synonymous with understated elegance and timeless style, turned 90 on July 11th, 2024.
His career, spanning over six decades, is a testament to his unwavering dedication to the craft and his profound impact on the fashion world.
While the iconic designer chose to spend his birthday working on his next collection, the fashion industry is abuzz with celebrating his most defining moments. Let’s take a walk down memory lane and revisit some of Armani’s indelible contribution...
Emirates Woman •

Schiaparelli to Rahul Mishra: Best of Haute Couture Fall 2024

Paris Haute Couture Week Fall 2024 continues to set the stage ablaze, leaving a trail of shimmering fabrics, intricate embellishments, and showstopping silhouettes in its wake.
From the theatrical romance of craftsmanship by Schiaparelli to the detailed opulence of Rahul Mishra, each designer brought their unique vision to the runway, pushing the boundaries of fashion and craftsmanship.
Chanel’s Fall-Winter 2024/25 collection unfolded in the opulent setting of the Palais Garnier, a fitting tribu...
Emirates Woman •

Diversity & inclusivity in fashion: Industry insiders weigh in

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council and Ameni Esseibi, model and body positivity advocate, discuss championing body diversity and inclusivity in fashion, transforming industry standards and a healthy body.
Over the past decade, the fashion industry, including in the UAE, has grown more appreciative of diversity in body shapes, sizes, ethnicities, genders,and abilities. Designers are at the forefront of this shift, using their collections to challenge traditional bea...
Emirates Woman •

Bella Hadid at Cannes: A Masterclass in Archival Fashion

Bella Hadid has become a red carpet darling, turning heads with every appearance.
But at Cannes Film Festival 2024, she transcended mere fashion moments and delivered a masterclass in archival fashion. Hadid isn’t afraid to delve into fashion’s rich history, and at Cannes, she showcased her expertise in wearing exquisite vintage pieces.Her sartorial journey began with a nod to the present. Stepping out for the first time, Hadid stunned in a recent Yves Saint Laurent naked dress from their Spring...
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Cover Stories

 Published cover interviews from various publications

Elle India •

#ELLEDigitalCoverStar: Girl With A Game Plan

While doing my research (Instagram stalking) I recognised the multiple facets of Alaya F's personality—the most fascinating one being that she doesn't conform to the notion of looking and being perfect because she's a celebrity. Whether it's posting her dance video bloopers or de-puffing her face with cold bottles of Bisleri as a hack—she's cracked the code between reel and reality. She's right on time and  slips into the zoom life with ease, quickly making adjustments to the placement of the de...
Femina •

Cover Story: The Rising Star, Sanya Malhotra | Femina.in

Femina's content is created, fact-checked, and reviewed by qualified writers, editors, clinicians, and other contributors.We're working hard to continually improve, so we want to hear from you if we could be doing better. If you have any questions or comments about the accuracy or usability of our content or feel an article is out of date, you can easily let us know by visiting theis page.

Femina's content is created, fact-checked, and reviewed by qualified writers, editors, clinicians, and oth...
The Peacock Magazine •

RADHIKA APTE

Radhika Apte has upped the ante as a performer amidst an industry that has forever patronized the glamorous quintessential Bollywood actress. She never checked-in the boxes, instead, created her own. People may not reminisce her onset in the movies, but lately, her monarchial presence across all entertainment platforms has been triumphant. An actor of her caliber doesn’t need to abide by the rules of mainstream cinema; irrespective of the genre, role or screen space her conviction remains unsoli...
Elle India •

ELLE Cover Star: Alia Bhatt: The Ace Of Spades

I had the pleasure to observe how Alia Bhatt works the camera on the set of our cover shoot—even if that meant watching her magic unfold in stills sans any dialogue. Less than four months post-partum, the Gully Boy star is back in action. But in reality, did she ever leave? Questions about motherhood are more often than not rooted in misogyny with a sacrificial connotation—or with a stereotypical emphasis on the word change that it will bring to a woman's career. It is 2023—when will the narrati...

Beauty Stories

A selection of my best beauty articles across multiple outlets.

Elle India •

A Beach Vacation Can Be Daunting For Those With Body Image Issues. Here's How You Can Be More Confident

Even the thought of a beach vacation can put many people in a zen mode—but for some people, the very idea can make them uncomfortable. You can easily spot these people, who flock together. Side A: The confident group with a positive body image. Side B: people with body image issues and BBD (body dysmorphic disorder).
Since I was a kid, summer hasn't been a season I have looked forward to. Despite the alluring promise of school holidays and the adventures that come along with them. Mainly because...
Emirates Woman •

The Dubai doctor behind the transformation of Lindsay Lohan

Lindsay Lohan and the mystery glow up: A closer look at her anti-aging secrets.Lindsay Lohan has been turning heads with her youthful appearance in recent years. The actress, who now calls Dubai home, credits much of her glowing skin to her Dubai-based dermatologist, Dr. Radmila Lukian.Dr. Lukian, an “anti-aging specialist,” has become a key player in Lohan’s beauty regimen. The dermatologist, based at the Lucia Clinic in Dubai, has been treating Lohan for several months, as evidenced by the act...
Emirates Woman •

Best spa treatments to indulge in? L'Occitane expert weighs in

The UAE’s beauty market is saturated with countless treatments. To navigate this overwhelming landscape, we turned to an expert massage therapist from L’Occitane Spa. In this insightful interview with Tiina Karp, store and spa manager, she shares her top treatment recommendations, essential product choices, and more.
The most popular treatment is the relaxing and deep tissue massage.With the fast-paced lifestyle many lead in the UAE, these treatments offer physical and emotional relief from stre...
Emirates Woman •

3 industry experts on the only skincare advice you need to follow

With all kinds of information at your disposal, it feels difficult to filter out the essentials, especially when it concerns a subject like skincare. How does one cut through the noise to see which of these methods pass the litmus test?
For the Skin Issue, we speak to three industry experts about the procedures and practices that will stand against the test of time and here’s the final verdict.Minimising the number of products you use and focusing on quality over quantity allows skin to not feel...
Emirates Woman •

Guerlain X Pucci: A vibrant beauty collaboration

In a stunning fusion of fashion and beauty, Guerlain and Pucci have unveiled an ultra-limited edition makeup collection that promises to redefine autumnal glamour.
This collaboration, a celebration of bold color and unparalleled artistry, brings together the expertise of Pucci’s Artistic Director, Camille Miceli, and Guerlain’s Creative Makeup Director, Violette.

At the heart of this collection is Pucci’s iconic Marmo motif, a mesmerizing pattern inspired by the sun-drenched Mediterranean Sea....
Emirates Woman •

This Ayurveda-led Indian skincare brand is now making a mark in the Middle East – Emirates Woman

Mira Kulkarni, founder of Forest Essentials, discusses the significance of Ayurveda in beauty with Emirates Woman and why Middle East is the next hot spot for the brand.
I start with a cup of lemon and honey tea. I make notes the previous night on whatever is on my mind and go through those including anything that requires action while having my morning tea. Then I wash my face first with warm water and an Ubtan (powdered scrubs that are regarded as one of the most efficacious Ayurvedic recipes)...
Emirates Woman •

Charlotte Tilbury on latest launch, personal beauty icon and more

For many women, stepping into womanhood involves a shift in their beauty routines, moving from the playful application of lip balm to embracing the sophistication of high-quality makeup. A Charlotte Tilbury product epitomizes this transition, offering a sense of elegance and maturity.
As someone who owns about 20 eyeshadow palettes, I’ve found myself repeatedly reaching for my Charlotte Tilbury palette (I’ll gate keep the name for now). Unlike any other, this palette is used and abused until the...
Emirates Woman •

Marc Chaya of Maison Francis Kurkdjian on how important skin is to fragrance – Emirates Woman

Maison Francis Kurkdjian CEO and Co-Founder, Marc Chaya, discusses scaling a global brand and how important skin is to fragrance.
Well, I’m a happy dog owner. I have a Frenchie, and the first 30 minutes of my morning is taking my Frenchie, Cherry, out for a walk. The first 30 minutes is my ‘me time’, having my coffee, going through the news, scheduling my day, and finishing up by feeding my dog.So previously, I was a partner with Ernst & Young and I was dealing with multiple fields: business, fi...

Feature Stories

Top feature articles from various publications.

Emirates Woman •

Director General of Sharjah Museums on shaping the landscape

Aisha Rashid Deemas, Director General of Sharjah Museums Authority, shares her transformative journey and forward-thinking vision for Sharjah’s museums – blending heritage with innovation.
My journey in the cultural and museum sectors has been both rewarding and transformative. I began my career with the Sharjah
Museums Authority in 2008 as a Curator at the Sharjah Museum of Islamic Civilization, where I managed collections, organised exhibitions, and fostered national and international collabor...
Emirates Woman •

Sonam Kapoor on career, motherhood and reinventing herself

We had the privilege of meeting Sonam Kapoor at the recent launch of Jamavar Dubai. Her presence in real life is as radiant as it is on celluloid. As a bonafide “girl’s girl,” Sonam made a special trip to Dubai to support her childhood best friend and restauranteur, Samyukta Nair, on the launch of her new restaurant.
Dressed in an elegant Carolina Herrera floral outfit, the actor was seen making her way through the room with ease  — greeting everyone present with an innate warmth, a curious ear...
Emirates Woman •

HH Sheikha Mozah Bint Marwan Al Maktoum turns author

In a fusion of aviation prowess and literary ambition, Her Highness Sheikha Mozah Bint Marwan Al Maktoum, Dubai’s pioneering first Royal female police pilot, has soared to new heights.
With the release of her debut children’s book, ‘When She Took To The Sky,’ Sheikha Mozah is not only rewriting the rules of ambition, but she is also changing the narratives that shape young minds.Through an exclusive interview, we delve into her remarkable journey from breaking gender barriers in aviation to insp...
Emirates Woman •

Alberto Caliri on crafting the artistic tapestry of Missoni Home

Alberto Caliri has not only overseen ready-to-wear collections for Missoni but has also made substantial contributions to the realms of home decoration and furniture design for the luxury brand.
His distinguished curricular studies and research in arts, textiles, and colours have cultivated a unique perspective that has seamlessly evolved with Missoni since 1998.Transitioning to the position of Missoni Home Collection Creative Director in March 2022, Caliri’s journey reflects a deliberate fusion...
Emirates Woman •

Meet Ayesha Al Mansoori, the first Emirati falconer to dominate this native sport – Emirates Woman

As one of the first females in the sport of falconry, Emirati falconer Ayesha Al Mansoori takes us through her journey of courage, consistency and commitment to the craft.
I start my day with prayer, then I go directly to the falconry room to check on them. After that, I prepare breakfast and take my daughter Osha to school.My father, Matar Al Mansouri, is my inspiration and he is the one who inspired me to pursue this sport, it is inevitably in our blood.
There are many challenges, but the joy...
Emirates Woman •

How I got my job as…Managing Director at The Outnet – Emirates Woman

Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
This week we chat with Emma Mortimer, Managing Director, The Outnet. Emma’s professional journey commenced within the realms of media,...
Elle India •

Simone Ashley On South Asian Representation, Breaking Barriers With Bridgerton And How She Actually Likes Her Tea

As a fashion/pop culture writer, Bridgerton feeds into both my interests—chemisettes, corsets and love triangles? Sign me up! Naturally, when season 2 of the popular regency drama dropped on Netflix last month, I binge-watched it in a night. Even though I missed Regé-Jean Page's brooding presence and symbolic rear-end—the second season instantly dethroned the first as the favourite, from the moment the leading pair stepped (rode) into the frame. While I can write a love sonnet about the Viscount...
Emirates Woman •

Amira Sajwani on carving her own niche with PRYPCO

Amira Sajwani discusses her latest venture PRYPCO and how it has carved her own unique path in real estate by utilising innovative ways to make property investment accessible to all, allowing her to build her own legacy and carry on her family’s.
PRYPCO was born from the vision of making real estate accessible to everyone by breaking down traditional barriers. Through technology, we created a platform that simplifies the process and enables “Real Estate Freedom.” PRYPCO Blocks, our fractional ow...
Emirates Woman •

Meta insider Joana Jamil on navigating Instagram the right way

Instagram has already proven itself to be a transformative platform for the fashion industry, and its role in the Middle East will only continue to grow. The region is home to dynamic creators, designers, and influencers who use Instagram to express themselves, break barriers, and connect with global audiences. Instagram serves as a critical enabler and connector within the fashion industry in the region, empowering creators to not only showcase their work but also reach new markets and collabor...
Emirates Woman •

Sheikha Al Mheiri on her career milestones and vision for the future

Sheikha Al Mheiri, a renowned Emirati entrepreneur, shares insights into her multifaceted business journey and her vision for the future.
The creation and growth of MAD Hospitality stands out as a defining milestone. It’s more than just a business – it’s a living embodiment of my passion, creativity, and commitment to community. Every day, I’m driven by the purpose it brings, and I’m grateful for the journey it has allowed me to take.MAD Hospitality taught me that creativity thrives in the space...
Emirates Woman •

Future Bedouin on blending heritage with modern technology

Welcome to our exclusive interview with Future Bedouin, the avant-garde AI artist whose creations draw inspiration from the rich cultural history and heritage of the UAE.
With a blend of cutting-edge technology and deep appreciation for tradition, Future Bedouin’s art transcends boundaries, inviting viewers on a journey through time and culture.Join us as we delve into the creative process and vision behind this innovative artist’s work.

I simply handle emails and any pending tasks before my da...
Emirates Woman •

Khadija Al Bastaki on the success of DFW and how d3 plays a major catalyst in it – Emirates Woman

By leveraging the support of d3, Khadija Al Bastaki has cemented Dubai Fashion Week’s position as the sigular most influential showcase representing the region.
It has further bolstered Dubai’s reputation as the epicenter of fashion in the Middle East and the global gateway to the region, bringing clarity to designers and industry stakeholders.As a tireless advocate for the creative and fashion industry, Khadija continues to leave an indelible mark on Dubai’s cultural and commercial landscape. T...

Lifestyle Stories

A selection of my best lifestyle articles across multiple outlets.

Emirates Woman •

Hottest wellness hubs in Dubai that double up as social clubs

Dubai’s vibrant landscape has lately been witnessing a boom in the wellness scene. In recent years, a new wave of wellness destinations has emerged, moving beyond traditional spas and gyms to embrace a more holistic and community-focused approach. These innovative spaces recognize that true well-being encompasses not just physical health, but also mental and emotional balance, as well as meaningful social connections. From cutting-edge fitness studios and recovery centers to serene yoga retreats...
Emirates Woman •

How to make a vision board that actually works

A vision board is a powerful tool that can help you manifest your dreams and goals. By creating a visual representation of your desires, you can program your subconscious mind to focus on what you want to achieve. However, not all vision boards are created equal. If you want to make one that actually works, there are a few key things to keep in mind.   

The first step to creating an effective board is to get clear on your goals. What do you want to achieve in your life? What are your dreams and...
Emirates Woman •

Saudi Arabia: A cinematic oasis the world is finally tapping into

Saudi Arabia, once a hidden gem, is now emerging as a global filmmaking destination. With its diverse landscapes, rich history, and vibrant culture, the Kingdom offers a unique backdrop for filmmakers to bring their stories to life.
From the ancient city of AlUla to the modern metropolis of Riyadh, Saudi Arabia boasts a diverse range of locations that can cater to any filmmaker’s vision.
AlUla: A Timeless Heritage
AlUla, with its stunning rock formations and historical sites, is a dream for film...
Emirates Woman •

Zuma officially opens its doors in Riyadh, Saudi Arabia

Riyadh’s culinary landscape has just been elevated with the grand opening of Zuma, the internationally acclaimed contemporary Japanese izakaya. The new establishment, located in the King Abdullah Financial District (KAFD), promises a sophisticated dining experience, blending Zuma’s signature style with a touch of local flair. This highly anticipated opening marks a significant milestone for both Zuma and Riyadh’s burgeoning luxury dining scene.
Everything to know about Zuma Riyadh


Zuma Riyadh...
Emirates Woman •

Bar des Prés by Cyril Lignac is the new hotspot in DIFC

Dubai’s culinary scene continues to elevate, and the latest addition to the city’s vibrant dining landscape is a true gem. Bar des Prés by celebrated French chef Cyril Lignac has opened its doors on the 51st floor of ICD Brookfield Place, offering a breathtaking panoramic view of the DIFC skyline.
The restaurant seamlessly blends French elegance with Japanese culinary influences, creating a unique and unforgettable dining experience. The design, inspired by the enchanting streets of Paris, featu...
Emirates Woman •

Chef Izu Ani on his vision and execution behind Shanghai Me

Known for its celebration of delectable food, luxurious interior and good music, Shanghai Me has opened the doors for honoring and innovating thousand year old Chinese traditions with Japanese techniques to bring a Pan-Asian fusion menu to its guests.
Chef Izu Ani discusses the inspiration and vision behind Shanghai Me and the details he made sure to consider in order to create the ultimate fine dining experience.
chef Yukitaka Kitade and chef Izu 
My journey into the culinary world began in Lon...
Emirates Woman •

The best matchas in the UAE? We've narrowed it down

Move over macchiatos, step aside chai-tea latte, everyone is under the spell of matchas these days. This vibrant powdered green tea is taking the UAE by storm, and for good reason.
Forget the jitters and afternoon crashes associated with coffee, the Japanese wonder offers a calm focus fueled by L-theanine, an amino acid known for its relaxing properties. Basically, it’s like sipping serenity in a cup.
Looking for the perfect spot to everyone’s favourite beverage in Dubai + Abu Dhabi? We’re about...
Emirates Woman •

Winter is (almost) here: 6 ramen joints to hit in Dubai

Trailblazing taste from the best ramen bowls in the city.

Kinoya offers a unique dining experience inspired by the fusion of two Japanese culinary traditions: ramen and izakaya. Renowned as one of the city’s top destinations for indulging in hearty bowls of ramen, this establishment in The Greens Souk started as a supper club and has now expanded into a permanent restaurant. You can choose to sit at the lively teppanyaki bar, unwind on the inviting terrace, or cosy up in an intimate dining room...
Emirates Woman •

How much money are concerts bringing to the UAE economy?

The UAE has, in recent years, emerged as a global epicentre for musical tourism. With a string of iconic concerts featuring world-renowned artists, the country has witnessed a surge in tourism revenue and a significant boost to its economy. This phenomenon, driven by the transformative power of music, is reshaping the travel and hospitality sectors in unprecedented ways.

The economic implications of musical tourism in the UAE are staggering. High-profile concerts like those by Coldplay, the Ba...
Emirates Woman •

Dubai's Golden Visa requirements relaxed for property investors

Dubai has recently revamped the eligibility criteria for the coveted 10-year Golden Visa, specifically targeting property investors.
The noteworthy change involves the elimination of the previous Dhs1 million down-payment requirement, a move set to redefine the landscape for those seeking this long-term residency privilege.Under the new regulations, prospective Golden Visa recipients are now required to invest in properties with a minimum value of Dhs2 million. This significant adjustment libera...
Emirates Woman •

GCC nations set to unveil unified tourist visa by 2024-25 – Emirates Woman

In a significant development for tourism in the GCC region, the UAE Minister of Economy, Abdulla bin Touq Al-Marri, has disclosed plans to introduce a unified Gulf tourist visa within the next two years. This visa will grant travelers access to all six GCC countries.
The decision to launch this unified visa was unanimously agreed upon during the seventh meeting of GCC tourism ministers, which took place in Oman earlier this month. While the specifics and legislation for this initiative are yet t...
Emirates Woman •

Executive Chef at Mott 32 on bringing a contemporary approach to Chinese fine dining – Emirates Woman

Frankie Yang Tao, Executive Chef at Mott 32, talks to Emirates Man about the culinary evolution in Dubai and how important it is to blend traditional cuisine with modern techniques.
The first thing I do every morning is cook breakfast for my daughter so I can spend quality time with her before the busy day ahead. I like to try different recipes and make a variety of dishes (she is a massive foodie). I then check guests’ feedback based on their experience from the night before and share their com...

Travel Stories

Published travel articles across multiple magazines.

Elle India •

LUX* South Ari Atoll in Maldives Is A Solar Powered Paradise For Eco-Conscious Travellers

Full disclosure: Even after an ancestral connection to Goa and having lived there for 4 years, I couldn't develop a romantic relationship with either the beach or the clear waters. When people speak about their sandy toes and salty hair in an almost poetic way, I could only picture myself sweaty in humidity. As a non-swimmer, my idea of a perfect vacation never involved laying in a hammock on a tropical island or even guzzling down an Instagrammable breakfast in an infinity pool—I was convinced...
Emirates Woman •

6 wellness retreats to kick-start 2025 on a healthy note

Begin 2025 by embarking on a wellness odyssey by visiting these exquisite retreats across the globe.
In the pursuit of holistic rejuvenation, discerning travellersseek havens that transcend the ordinary – destinations where the union of mind, body, and soul is not just a concept but a profound reality. Let’s explore a curated collection of wellness retreats, each an epitome of serenity and tailored experiences.
Nestled on the pristine shores of the Maldives, Waldorf Astoria Maldives Ithaafushi s...
Emirates Woman •

5 reasons why you need to stay at this urban oasis in Bangkok

Bangkok, a city pulsating with energy, vibrant street food, and ornate temples, offers a sensory overload in the best possible way. But where do you retreat to after a day of exploring this dynamic metropolis? Look no further than the Four Seasons Hotel Bangkok at Chao Phraya River, an urban oasis that seamlessly blends riverside tranquility with city excitement. Here are five compelling reasons why this should be your Bangkok home:


Accommodation That Redefines “Room with a View”
Forget cramp...
Emirates Woman •

5 must-try dining spots to visit if you're in Bangkok

Bangkok is a sensory overload in the best way possible. From the bustling street markets to the towering temples, the city offers a vibrant experience for all your senses. But perhaps the most enticing aspect of Bangkok is its food scene. This diverse metropolis boasts a culinary landscape that ranges from Michelin-starred street stalls to fine-dining establishments serving global cuisines. Whether you’re a seasoned gourmand or a curious adventurer, Bangkok has something for everyone’s taste bud...
Emirates Woman •

Banyan Tree AlUla: A sanctuary of wellness and adventure

IN PARTNERSHIP: Situated amidst the ancient landscapes of AlUla, Saudi Arabia, Banyan Tree AlUla offers a retreat for those seeking a blend of luxury, wellness, and adventure. Discover tranquility in the secluded, naturally treated rock pool, surrounded by the awe-inspiring sandstone formations of the Ashar Valley. This desert oasis, where the echoes of history intertwine with the serenity of nature, invites travellers to immerse themselves in a world of tranquility and excitement.

The all-vill...
Emirates Woman •

4 short flight destinations to book from Dubai for the last of summer

Luxe getaways you can still book for the remaining of summer.
Haven’t used up all of your PTO’s and are looking to plan a short trip for the rest of summer? Let us help you decide where to go for  the perfect getaway. But with limited time, maximizing relaxation and experiences is key. So, ditch the long-haul flights and explore the wonders within a short flight from the UAE.
Craving an Omani escape this summer? Look no further than Six Senses Zighy Bay. Nestled between dramatic mountains and a...
Emirates Woman •

Travelling to Sri Lanka? EW's guide to the tropical paradise

Sri Lanka: A solo sojourn and a sudden sense of serenity.
On the precipice of thirty, a decade of group vacations and family getaways began to feel like a well-worn comfort blanket. It was time to shed the cocoon and spread my wings, or at least my passport. Sri Lanka, with its promise of ancient ruins, lush landscapes, and a laid-back vibe, seemed the perfect antidote to the impending existential crisis.

Ahu Bay, a Reverie resort nestled on Sri Lanka’s southern coast, is more than just a hotel...
Emirates Woman •

5 reason why this luxe Relais & Châteaux property should be on your travel list – Emirates Woman

Nestled in the heart of the majestic Thar desert, overlooking the sweeping sands of Rajasthan, Mihir Garh by Relais & Châteaux stands as a timeless fortress, a beacon of luxury and heritage.
Designed by Sidhart Singh and his wife Rashmi, this architectural marvel pays homage to the local villages, seamlessly blending into its surroundings with rounded edges, open fireplaces, and the warm hues of sandstone.
As Avijit Singh, the next-gen successor of Mihir Garh, articulates, “Mihir Garh acts as an...

Contact Me

My inbox is always open, you can contact me by emailing at rumanbaig94@gmail.com